The group show provides a deeper insight into their personal positions toward the photographic medium and juxtaposes them. The artists aim to inform of their engagement with the expansion of photography into other materials and conceptual territories in response to new challenges present in the field of photography. This is met with a certain degree of transversality much akin to the changes within painting when encountered with the rise of photography; a conceptual shifting of focus and an intermingling with other disciplines in order to secure its position within the Fine Arts.
Shifting Focus aims to get into an active exchange with Berlin’s artists and art lovers. During the ten days of the exhibition a full programme of lectures, workshops and guided tours will be provided to the audience. The highlight of the programme is the Photobook Market that takes place from 22 to 24 July 2016, introducing the undiscovered and ‚up and coming‘ of the photobooks.